For years marketers have seen direct mail as an outdated channel for reaching out to consumers, but now more businesses are choosing to send direct mail campaigns to their databases. Due to the recent General Data Protection Regulation more marketers are choosing to send mail shot campaigns to engage with their audience. Proving that it is important you consider offline marketing techniques in your business’ marketing strategy.
In this article we highlight why your business should send direct mail campaigns.
Why Should You Send Direct Mail Campaigns?
Direct mail is one of the best options to send promotions and offers directly into the hands of consumers. As you will have noticed the GDPR has had a direct impact on you sending email marketing campaigns. Your email marketing campaigns may not be as effective as they used to be because your subscribers may have not taken the time to opt back in to receiving emails from your business. This is one of the reasons why you should consider adding direct mail campaigns into your marketing mix. Postal direct marketing does not require the same opt-in as email marketing. This is a great opportunity for businesses to use direct mail to reconnect with consumers and help generate sales.
Benefits Of Sending Direct Mail Campaigns
Direct mail is becoming increasingly popular with many businesses recognising the benefits of sending targeted direct mail campaigns. Here are our benefits of sending direct mail campaigns:
- Cost Effective
- Integrated Marketing Approach
- Raise Brand Awareness
- Support Other Marketing Efforts
- Direct Mail Campaigns Have a High ROI
JAM Marketing & Media – An Integrated Marketing Agency
JAM Marketing & Media is an integrated marketing agency based in Wakefield, West Yorkshire. We are a team of experts with years of experience behind us offering a range of marketing services including search engine optimisation, pay per click, social media marketing, direct mail marketing and so much more.
Our sister company, The Direct Mail Company offer high quality, fast turnaround, mail fulfilment services for direct mail campaigns. For more information on sending a direct mail campaign please call 0808 156 0115 or email email@example.com with your request.
To enquire about our marketing services please call us on 01924 434394 or email firstname.lastname@example.org.