What is Direct Mail?

What is direct mail

What is Direct Mail?

What is Direct Mail? 617 424 Myles Robinson

Here at Jam Marketing & Media, we believe you should use a mixture of online and offline marketing techniques in your business’ marketing strategy. In this article we tell you what direct mail is and why you should send direct mail marketing campaigns.

What is Direct Mail?

Direct mail is a type of direct marketing, where a business will send mailing items like letters, postcards or any other type of promotional material to past, current or potential customers. Usually the mail will be targeted at a specific demographic or they might be targeted at certain locations. In most cases it is a process which involves bulk mailing, but you can send direct in smaller packages as well.

It is the best way to to send promotional material to potential customers as it will help detail what you’re about, what you’re offering and where you are based.

The direct mail campaign you are running can be personalised for your potential or existing customers requirements, including basic things such as the address of your company.

The types of Direct Mail are;

  • Letters
  • Flyers
  • Newsletters
  • Postcards

How to determine a Target Market

When thinking about who your perfect customers are, make sure to think about the following factors;

  • Age
  • Gender
  • Employed or unemployed
  • What kind of job they have
  • If they have a family or not

Obviously these are only the basic things you need to think about but it should help you find your perfect customer. The more specific the list of your target market is, then the results will be much better.

JAM Marketing & Media – An Integrated Marketing Agency

JAM Marketing & Media is an integrated marketing agency based in Wakefield, West Yorkshire. We are a team of experts with years of experience behind us offering a range of marketing services including search engine optimisation, pay per click, social media marketing, direct mail marketing and so much more.

Our sister company, The Direct Mail Company offer high quality, fast turnaround, mail fulfilment services for direct mail campaigns. For more information on sending a direct mail campaign please call 0808 156 0115 or email sales@thedirectmailcompany.co.uk with your request.

To enquire about our marketing services please call us on 01924 434394 or email info@jammm.co.uk.



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