SEO Guide For Beginners
Are you new to SEO? Or do you simply need to work on your current knowledge? This post will provide the information you need to get yourself professional standard of Search Engine Optimisation, or SEO.
What is SEO?
SEO is marketing focused on growing visibility in organic (which means it is not paid) search engine results. There are many aspects to SEO, these can range from words used on your page to the way other websites link to you on the internet. SEO is simply a matter of ensuring your site is built in a way the engine understands.
Why do I need SEO on my website?
The majority of traffic from the web is from the huge commercial search engines, mainly Google, but also Yahoo! and Bing. Social media and other kinds of traffic can create some visits to your website, however, search engines are the primary method of navigation for most users. Search engines are unique in the way they provide traffic which has been targeted by people looking for the products or services you offer. If a search engine can not find your site then you miss out on the opportunity to drive traffic to your site. The words that users type into the search box carry huge value. Search engine traffic can make or break your organisations success.
Can I do SEO myself?
Most people will understand the basics of SEO. Even the smallest amount of knowledge can make the biggest difference. Depending on your time and commitment and the complexity of you site or websites, you may want to hire an expert to do the SEO for you.
Constant change in SEO
SEO is constantly changing, when search marketing started in the 90s, manual submission, meta keywords, and keyword stuffing were all regular parts of the strategy necessary in order to make your site rank well. 2004 saw link bombing with anchor text and blog comment spam injectors. In 2011 we saw social media marketing become mainstream methods for conducting SEO. The engines have refined algorithms during this evolution, so many tactics that worked in 2004 can destroy your SEO in this day an age.
Some claim SEO has died, or that it amounts to spam. The future is uncertain for SEO but change is constant. Search marketing will continue to be a priority for the people who want to be competitive on the web.
Keyword research is one of the most important and high return activities in the field. Going for the right keywords can make or break your website. By researching keyword demand from your target audience, you can learn about which terms to target with SEO and learn more about your customers as a whole.
Social Media Marketing and SEO Services Agency from JAM Marketing & Media
JAM Marketing & Media is a leading digital marketing agency based in Wakefield, West Yorkshire. We offer a range of services including social media marketing, search engine optimisation, email marketing, pay per click and so much more.
Our team of social media experts specialise in providing an outstanding service to clients boosting their online presence via social media channels. We can also conduct social media advertising campaigns on Facebook, Twitter, LinkedIn, Instagram and many more social media channels.
For more information on how we can help your business grow online please call us on 01924 434394.