How Can Email Marketing Help My Business?

How Can Email Marketing Help My Business?

How Can Email Marketing Help My Business?

How Can Email Marketing Help My Business? 960 346 Myles Robinson

Email marketing is basically using email to promote your business’ products or services to a group of people. It can be a very effective marketing technique for small and large businesses. Today email marketing is an essential platform to grow your business in this fast paced world.

How Can Email Marketing Help My Business?

In this article we outline 17 ways marketing emails can help your business grow:

  1. Increase Sales
  2. Build Credibility
  3. Maintain Relationships
  4. Build Your Brand
  5. Improve Communication
  6. Save Money
  7. Reach a Wider Audience
  8. Increase Website Traffic
  9. Customer Loyalty and Advocacy
  10.  Reach People on Different Devices
  11. Generate New Leads
  12. Engage With Your Target Audience
  13. Look Professional
  14. Personalised Messages
  15. Immediate Results
  16. Less Time Consuming
  17. Leverage Existing Content

The marketing emails you send will help increase sales for your business because they enable your to create personalised content to every customer, especially if you segment your mailing lists. Not only will they help increase your sales, but they will also build trust with your customers which is incredibly important if you want them to buy from you.

When you’re sending an email campaign, customers are exposed to your business and brand. Sending frequent emails with smart design and targeted content your business will stay in the mind of your audience and continue to build value. One of the most appealing reasons why your business should be sending marketing emails is the return on investment. It’s a cost effective solution because there is no print costs, postage fees and advertising rates making it an affordable option.

What Types Of Marketing Emails Should I Send?

Below are 13 different types of marketing emails your business should be sending:

  • “Welcome” emails
  • Product announcement emails
  • Products/services update emails
  • Newsletter emails
  • New content emails
  • Cart abandonment emails
  • Cross-sell recommendation emails
  • Order status emails
  • Seasonal emails
  • Birthday emails
  • Lead-nurturing emails
  • Customer feedback emails
  • Reengagement emails

Email Marketing Agency

JAM Marketing & Media is a digital marketing agency based in Wakefield, West Yorkshire providing lead generation, PPC management, SEO services, email marketing, social media marketing and so much more to clients across the country.

Our email marketing agency creates remarkable email campaigns that delivers exceptional results. We use the best email marketing service providers such as MPZmail and MailChimp.

If you would like to contact us about our email marketing agency please call 01924 434394.