There are many common SEO mistakes businesses often make when optimising their website. Search engine optimisation is a very important ingredient in your business’ marketing mix. SEO is a great way to increase the quality of ‘free’ or ‘natural’ traffic that visits your website. In this article we highlight the 6 common SEO mistakes you don’t want to make.
Most Common SEO Mistakes Small Businesses Make
Why is SEO important? Search engine optimisation is a key marketing technique to improve your website’s search engine rankings. Many small business owners often do their own SEO and don’t know where they go wrong. Here are the most common mistakes small businesses make when it comes to SEO.
6 Common SEO Mistakes You Don’t Want To Make
Here are our 6 common search engine optimisation (SEO) mistakes:
- Duplicate Content
- Choosing The Wrong Keywords
- Keyword Stuffing
- Not Optimising Title Tags & Meta Descriptions
- Not Cross Linking on Site
- Not Considering Optimisation For Mobile
Common SEO Mistakes Explained
A common SEO mistake which is often made is having duplicate content on site, this means the same content appearing on more than one webpage on the same website. The issue with this is search engines can’t decide which content to index so, will not show this in web page in search engine result pages.
Choosing The Wrong Keyword
Search engine optimisation is all about choosing keywords that you want your website to rank for. A common mistake small business owners often make is selecting the wrong keywords and neglecting the preference of search engines and users for long-tail keywords. The best way to avoid this mistake is by doing your research first. We recommend using tools like Google AdWords KeywordPlanner, Google Trends and Moz Keyword Explorer can help you decide what keywords you should be targeting.
Some small business owners who do their own SEO think using your target keywords in every sentence of their content will boost their rankings. However, that strategy will not work, stuffing keywords into your content is more likely to damage your SEO performance as it registers as spammy by search engines.
Not Optimising Title Tags & Meta Descriptions
Title tags and meta descriptions are vital when wanting to improve your SEO performance. Not optimising your title tags and meta descriptions means you will miss out on huge potential for your content to perform well. If title and description is optimised properly it can improve the performance of your content.
Not Cross Linking on Site
Another SEO mistake which is often made is no link building through the site. Cross linking on site is a way to link pages that relate to each other. Linking to other pages on your website will help to reduce the bounce rate which tells search engines that your website has important content and users spend a lot of time on your site.
Not Considering Optimisation For Mobile
A common SEO mistake is not optimising for mobile devices. If your website isn’t optimised for mobile devices already then it would be a good idea to make sure your website is optimised due to the increasing popularity of mobile and handheld devices. You will need to make sure you create a responsive design, that is easy to manage and also SEO friendly.
Search Engine Optimisation from JAM Marketing & Media
JAM Marketing & Media is a leading digital marketing agency based in Wakefield, West Yorkshire. We are a team of search engine optimisation experts with years of experience behind us.
Our main aim is to increase organic traffic to your website, by understanding your business and identifying your key market we are able to generate more leads which ultimately means more sales for your business.
We believe our innovative way of thinking is what sets us apart from other Digital Marketing agencies. We love producing mind blowing, sharable and SEO friendly content for our clients with our SEO services. For more information on our SEO services agency please call us on 01924 434394 or contact us online